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New York City is the epicenter of the current cupcake trend. From birthday BBQs in Queens (left), to fabulous pastery shops in the city (that a few years ago only displayed elegant tarts and fluffy-puffy sweets in the window)(below), cupcakes in bread bakeries, cupcakes were everywhere!
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As we know, Sarah Jessica Parker is the epitome of New York Fashion and everything she touches turns to gold, so not surprisingly, many speculate that the national cupcake trend was kicked off with the ladies of Sex and the City's visits to Magnolia Bakery. It is true that there are now Sex and the City tours in NYC that will take you to Magnolia. I hear the lines there are atrocious and the cupcake goers just obnoxious trend whores, so I avoided it entirely (I'm a little disappointed in myself for not at least getting you a photo of the lines). I have the Magnolia cook books and adore their Vanilla Vanilla cupcake, but I felt confident enough in my re-baking of their famous cakes that I didn't really feel the need to trek over there, stand in line, get annoyed, feel like a tourist... well you get it, I didn't go to Magnolia. And I'm sure that the Cupcake Wars of New York City will go down in the history books (or at least the cupcakes blogs) and I am a bit sorry to not have sampled each and been able to report back. Instead I avoided both Magnolia and Buttercup Cafe and ventured on to the much hyped cupcakeries I'd read about on other cupcake blogs, magazine articles, and flickr galleries. I only had 2 1/2 days in the City so I read all the reviews, visited websites, and mapped out a few hot cake spots. I had a few disappoints and some nice surprises along the way. So here we go...
SUGAR SWEET SUNSHINE
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Goddammit! this place is CUTE! Located on the Lower East Side/Bowery on Rivington Street (which I'd never even heard of and had a bit of a long walk -in the sweltering NYC heat- trying to find) Sugar Sweet Sunshine is a cutey cutey cute cute cupcakerie tucked away among used clothing stores, boutiques that sell $100 t-shirts, and scummy old bodegas that remind you of what this neighborhood used to be like.
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SSS has a mixed reputation, some say they make the best cakes in the City and some say their cakes are just overly sweet and bland. I would disagree with each of those statements. The cakes were definitely not the best in the city, and were quite possibly the worst of the three bakeries I sampled. However, they weren't bad at all. The ladies who started SSS hail from Magnolia Bakery, and I would agree (having not visited Magnolia but baked their cakes at home, strictly following the recipes) that these cakes are just as sweet as Magnolia's and maybe not quite as tasty. But these were the first cupcakes we had in the City and I thought they were good. Not great, but good. I would bring these cakes to a party and not be ashamed. Of course, I only sampled two flavors, maybe the most boring choices, but I feel that cupcakeries should be judged on their ability to make a great chocolate and vanilla cupcake.
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Bob: Yellow cake with chocolate almond buttercream
Ooey Gooey: Chocolate cake with chocolate almond buttercream
Sexy Red Velvet: Red velvet cake with "The Moose"
Black & White...Just Right: Chocolate cake with vanilla buttercream
Pistachio: Pistachio cake with "The Moose"
Pumpkin: Pumpkin cake with cream cheese icing
Lemon Yummy: Lemon cake with lemon buttercream
Coconut: Coconut cake with meringue
Ooey Gooey: Chocolate cake with chocolate almond buttercream
Sexy Red Velvet: Red velvet cake with "The Moose"
Black & White...Just Right: Chocolate cake with vanilla buttercream
Pistachio: Pistachio cake with "The Moose"
Pumpkin: Pumpkin cake with cream cheese icing
Lemon Yummy: Lemon cake with lemon buttercream
Coconut: Coconut cake with meringue
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The Ooey Gooey was the same blah chocolate cake (good texture, density and moistness, just sweet without enough chocolate). The chocolate almond buttercream was good, but also wasn't very chocolatey. I liked the addition of almond and will try that at home, but I would have liked a chocolate chocolate cake to taste like, well, chocolate. My husband said "it taste just like yours" before he realized that was the wrong thing to say and correct to "I mean... it's disgusting?" He was a good sport and let me drag him all over the city in search of the perfect cupcake, so I didn't put up much of a fight. But I think mine are better.
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AMY'S CUPCAKES
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Oh oh, one more thing before I move on, this article both confirms that Joe sells her cakes, but that they are rarely there, and that my fantasy was a realistic one. I guess I'll have to allow more time on my next trip, so I can stalk her properly.
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Anyway, on ourlast morning in NY, before we picked up our car and drove to DC, I decided we should try out these Amy cakes with our coffee. And I'm so glad I did. Even after a few days of refridgeration these cakes were delicious. The cake itself was very dense and very flavorfull. The yellow cake was quite possibly the best I've ever had. The chocolate devil's food was also dense and delish, perfectly chocolatey, not too sweet, perfection. The Chocolate Silk frosting was so divine that I'll be attempting to replicate it soon. Divine. Delish. Dense. YUM. The pink frosting was beautifully and delicately pink, but wasn't the best buttercream I've had. It was nice, but the milk chocolate on the yellow was way better than the pink on yellow. And the silk chocolate was better than the milk. This was certainly the best surprise of my cupcake hunting. I can't believe I haven't heard more about these cakes. And I wonder if their expertise in breads, which they are famous for, has any influence on how the cakes are made. Maybe there's a special bread technique that carries over into cupcake baking. Hmm... She does have a cookbook that I've put on hold at the library, I'm hoping for some cake recipes! As always, I'll report back.
*foto of Amy Sedaris not by Posy, obviously.
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cupcake cafe ~ casa cupcake
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CUPCAKE CAFE AKA CASA CUPCAKES IS #1 IN MY BOOK!
AS MATT AND I WALKED TO OUR HELL'S KITCHEN, 9TH AVENUE, CUPCAKE DESITNATION, I WAS SURE WE WERE IN THE WRONG PLACE. SOMEHOW I'D WRITTEN IT DOWN WRONG. SURELY THIS RENOWNED AND COOKBOOK'D CUPCAKERIE WAS NOT STATIONED NEXT TO A FOOD BANK AND HOMELESS SHELTER. EVEN AS I APPROACHED, AND THE STENCH OF 100 DEGREE URINE FILLED MY NOSTRILS, I THOUGHT "THIS ISN'T GOING TO BE AS GOOD AS I'D EXPECTED." HA HA! HOW I WAS WRONG! ONCE YOU ENTER THIS LOVELY LITTLE CAFE, THE SOUNDS OF A CAPUCCINO MACHINE SCREECHES OVER CHIT-CHATTING PATRONS. AS WE LINED UP IN FRONT OF THE COFFEE STATION WE WERE INFORMED THAT CUPCAKES WERE IN THE BACK (HOW DID HE KNOW THAT'S WHY WE WERE THERE?).
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GALLERY OF THEIR CUPCAKE ART.
THE MENU OFFERED A VARIETY OF FLAVORED CAKES AND FROSTINGS: VANILLA, CHOCOLATE, LEMON, ORANGE, CARROT AND WALNUT CAKES, ACCOMPANIED BY CHOCOLATE, VANILLA, MOCHA, VANILLA CREAM CHEESE, MAPLE, AND LEMON FROSTINGS.
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I ORDERED A WALNUT CAKE WITH MAPLE FROSTING.
OH...MY...CUPCAKE GOD! THE WALNUT CAKE WAS DENSE, KIND OF LIKE CARROT CAKE OR BANANA BREAD, BUT STILL CAKEY. IT HAD JUST THE RIGHT AMOUNT OF WALNUTS IN IT WITH A PERFECTLY PERFECT TASTE OF WALNUT AND THE SWEETNESS OF CAKE. I'M HUNGRY FOR ONE JUST THINKING ABOUT IT. THE MAPLE FROSTING WAS TO DIE FOR. SERIOUSLY. AGAIN, A PERFECTLY THICK BUTTERCREAM WITH JUST OVER A HINT OF MAPLE, WITHOUT TASTING SWEET AND MAPLEY LIKE A MAPLE BAR. YUMMY YUMMY YUM YUM YUM. CAN I SAY "YUM" OR "PERFECT" ENOUGH TIMES? NO. WHAT'S BETTER? THE BEAUTIFUL ROSE ON TOP! OH, IT JUST COULDN'T HAVE BEEN BETTER.
ANNNND! THEY HAVE A COOKBOOK! I'VE GOT IT ON HOLD AT THE LIBRARY AND PROMISE TO MAKE AN ATTEMPT AT THEIR CAKES. I WILL, OF COURSE, REPORT BACK ON THAT. I MAKE NO PROMISES, HOWEVER, THAT MY CAKES WILL LOOK ANYWHERE NEAR AS PRETTY AS THE PROFESSIONALS. AND DESPITE MY CONFIDENCE IN MY ABILITY TO BAKE, I'M A LITTLE NERVOUS ABOUT THIS ONE. HOW CAN I LIVE UP TO IT? I'LL FOLLOW THE RECIPE STRICTLY AND LET YOU KNOW WHAT HAPPENS.
Oh so there you have it! After 2 1/2 hours of blogging in my hot attic-office, I'm far too sweaty to tell you about the fabulous cupcakes I discovered in Washington, DC, or the 1st birthday cakes I whipped up last weekend. Please stay tuned for that report (I promise not to take such a long break this time!). xoxo
1 comment:
Wow, everything is very, very sweet looking! :)
I’m by the way very jealous of your sampling tour, sounds so delicious!
I've just discovered your blog and I think it’s great. - Can’t wait for the next post! :)
I’ve actually just started my own foodblog - TastingLife.
Hope you'll check it sometimes! :)
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